Off-page SEO is something you may not have heard of if you haven’t started a website or blog before. The basic definition of off-page SEO is everything that doesn’t happen directly on your website. Essentially, optimizing your website is considered On-Page SEO and includes concepts like content, speed optimization, and site structure. Off-page SEO focuses more on topics like link building, social media, and local SEO efforts. Basically, it is getting traffic to your website and making your website or business appear like it’s the big deal it is. Here I will address the question of what off-page SEO is.
Creating Brand Awareness, Trust, and Exposure
When you are focusing on your on-page SEO, you’re doing everything you can to make your website the best of the best for your target audience. You’re creating amazing content with the perfect keywords. You’re developing a solid site structure and ensuring your mobile site loads in just a few seconds. Your website is beautiful, and everything feels perfect, but there is another part of the SEO world you need to address – off-page SEO. Off-page SEO helps bring in crowds of visitors, potential customers, and potential affiliate sales. Both SEO aspects are important to your website's overall health and are extremely important parts of a successful website.
Writing quality content is one amazing way that you can rank in search engines like Google but working hard to get relevant sites to link to your content increases your chances of moving up a couple spaces in the search results. You can move yourself up even further by building your brand and developing trust with the readers and customers you bring in. These important aspects of your website don’t just happen on screen, they mostly happen off-site. One example of this is reviews. Reviews can make or break a company in the eyes of potential customers and even reviews will factor into your search rankings.
It's not enough to rank high for your keyword or search term. You have to create trust and a sense of authority for your content or brand. Ranking high means nothing if you don’t appear to be the best search result and not just for technical reasons. Relevance, quality, and popularity are everything.
Prioritize Link Building
Links are the glue to keeping the internet together. Search engines are guided by links, and they use links to determine how valuable a particular piece of content or a specific site is. Getting and giving quality links has always been a valuable tactic for ranking a website. Recently there has been a debate in the background between website owners about how relevant links are but, in my experience, I have always had great success following the general rule of thumb when it comes to links. The best tip I can give for weighing links is that you need good inbound links. I do not recommend buying links and it is very important to pay close attention to where and how you’re being linked to. We are currently working on guides for how to get quality links to your site and what you shouldn’t do when link building.
Using Social Media Helps a Little
Unless you have a massive following, social media is not essential for ranking well in search engines. However, using social media provides you with a unique opportunity to reach out to customers and visitors and interact with your audience on a more personal level.
Unfortunately, being active on social media doesn’t help with local search visibility, especially with some social media outlets slowly tightening restrictions on marketing tactics. The best way to use social media to benefit your website is to engage customers with interesting content from your website, announce promotions, create polls, develop conversation, and interact with what they want to see from you in the future. This will also help build your brand’s reputation. Just keep in mind that local rankings, if necessary, will need to come from other factors.
Local SEO is Considered Off-Page SEO
Local SEO is recommended for certain types of businesses, especially if your business is locally oriented. Word-of-mouth marketing and face-to-face marketing is a types of off-page SEO as well. Happy customers that leave online reviews can dramatically help your business.
Off-page SEO Must Be Part of Your SEO Strategy
As I have shown you here, the best supplement to your On-Page SEO is a solid off-page SEO strategy. Your main focus should be placed on link building, website appearance, and website branding, to make the most out of your SEO strategy. Keep in mind, that you can optimize your website and create what you feel is the best website available, but your customers and readers need to come first. You need to make sure that people see it as a quality destination.
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