One of the most important tasks you can invest time in is your email marketing efforts. A well-constructed email marketing campaign will draw in readers and customers and help your new and existing content to convert. There are a lot of things to take into account when you are preparing your email marketing strategy so let’s look into Email Deliverability.

What You Need to Know About Email Deliverability

You will spend a good chunk of time each week crafting emails to your subscribers but if you don’t have a good delivery rate it won’t do you any good. If those emails land in your potential readers’/customers’ spam folder, you don’t have much of a chance of making a sale or building a quality relationship with them. Here are three tips to ensure that your emails make it to your subscribers’ inboxes without unnecessary drama. 

Use a Reputable Auto Responder Service

Using a reputable auto responder service is the best thing you can do to reduce the chances of your emails landing in spam folders. Companies like ConvertKit, Aweber, MooSend, and Get Response are extremely popular, and these companies work really hard to make sure that they are in good standing with various email platforms. 

Most autoresponders have the capability to list delivery stats and ensure that your emails are in compliance to keep you out of trouble. 

Set Expectations and Hold Yourself to Them

If your subscribers regularly open your emails, you have a better chance of staying in the primary inbox. The only way to ensure that your customers open your emails is to provide great content to your subscribers every time. To do this, you need to set your expectations high from the beginning and hold yourself to the same high standards every time you compose an email. Let your subscribers know early on how often they will receive emails from you so there is a better chance they will be opened. 

Another great way to remind your customers and readers is to “foreshadow” your messages. An example of this is toward the end of your current email, mention they can look for another email from you next Wednesday. Once you have set this expectation with your readers or customers, do everything you can to uphold that promise. Readers will expect it and they will lose faith in you if you don’t stick to your word. It will also improve your deliverability.

Clean Up Your Mailing List Regularly

A great step you can take to ensure that you land in the main inbox is to clean up your email list regularly. Remove subscribers that have not opened your emails in the last six months because there is a good chance that they are no longer interested in the services or information that you are offering.  

To do this, check your auto responder services manual or help files. This will show you how to delete anyone that hasn’t opened an email during the period of time you have. If the idea of deleting anyone who hasn’t read your emails in the past six months freaks you out, delete people who haven’t looked at your emails in the last year. 

These tips help you to ensure the high deliverability of your emails in general. Doing this will ensure that the emails you send out will make it to subscribers that want to receive your information. After all, that’s the point of email marketing, right? 

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