It’s easy for us to fall into the habit of creating the perfect email and just slapping on a subject line that we feel will do the trick in the end. However, it is important to spend some time writing them to see what type of headline gets you the best open rates. Here are five tips I give new bloggers and website owners frequently when it comes to creating the perfect email subject line.
The first thing you must get right and absolutely master when it comes to internet marketing is the subject line. If they are not appealing, your subscribers will not open your emails. It doesn’t matter how much work you put into the email or how amazing it is.
It’s easy for us to fall into the habit of creating the perfect email and just slapping on a subject line that we feel will do the trick at the end. However, it is important to spend some time writing them to see what type of headline gets you the best open rates. Here are five tips I give new bloggers and website owners frequently when it comes to creating the perfect email subject line.
Keep it Short
You want your readers to be able to see the entire subject line before they click on your email. You also want it to be easy for people to scan through emails. The goal is to get your point across in less 50 characters or less. Check to see how your subject lines look on your own devices.
Another great ideal is to keep a swipe file of subject lines that got your attention, even if the emails are on a completely different topic. What was it that made these email subject lines grab your attention? Adapt that idea for your own needs and use your own words with the same emphasis that got your attention.
Don’t Make it Sound “Spammy”
Make it a habit to stay away from words that are typically associated with spam emails. Words like:
- Sale
- Discount
- Coupon
- Free
- Limited time offer
- Reminder
Even if emails with subject lines containing these words don’t end up in your reader’s spam box, they will likely get ignored because people associate them with spam emails. If you’re tempted to use them because your creativity bank is running dry, review the subject lines in your swipe files and try to figure out why they worked so well to get your attention. Why did they draw you in? Not every approach will work in every niche, you can analyze what makes them so attractive to you.
Make it Personal
Some markets overuse personalizing emails with the recipient’s first name, it still works well for a lot of us. While it doesn’t work for everyone, give it a try to see if it works for your market. Don’t over do it, but it is a great technique when you really need someone to open the email.
Depending on the type of data that you collect when readers sign up, you can personalize other things inside of your email, like location. When someone sees the name of their state or even the city they live in, it is more likely to get their attention.
Pique Their Interest
Let’s face it, humans are nosy. It’s hard to ignore subject lines that catch our attention or sound intriguing or only tell us part of the story and leave us hanging. Leaving “…” at the end of your subject line will also draw people in.
The idea of creating compelling email subject lines is simple. You want people to click them and open the email to find out what you’re talking about and how the story ends.
The best tip I can offer when it comes to crafting compelling subject lines is to collect a swipe file of examples that caused you to open the email and determine what drew you in.
0 comments:
Post a Comment